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Srixon's new wonder machine

Srixon are the proud owners of the only Super Computer in the Golf Industry and which is used by Mercedes and BMW for exact tolerance and performing testing. We can analyse a ball and clubs ever changing forces, distortions and energies to an amazing 1/100,000,000 of a second. 
Enter Dr Tetsuo YamaguchiWe pioneered and patented Digital Impact Technology that resulted in the development of the modern high COR Drivers and have been producing high COR Drivers for nearly 16 years. The WS system delivers unrivaled weight opimization and shock absorption whilst the curving projection sole and optimal C.G. for each loft on the new Z-RW driver provides the technology to suit every golfer.


Club technology

Digital Impact Technology


Srixon's Industry leading Digital Impact Technology analyses ball and club impact to optimise clubhead design to deliver the longest drives.
The digital power simulation helped determine the dimensions of the cymbal structure clubface in which the thickness of the face periphery is as thin as possible and becomes thicker towards the centre. Varying the face thickness increases the club's rebound efficiency.

What is COR?
Coefficient of Restitution, or COR, is a measure of how efficiently energy is transferred from one object to another, or in golf, the efficiency with which a golf club transfers energy to a golf ball. All things being equal, the higher the COR, the greater ball velocity it will produce.

The origin of high COR
Back in the early 1980's when all the drivers were still made of natural wood, conventional wisdom said that increased ball speed and a higher COR was a result of a harder and more rigid clubface. Club designers of the day did their best to make wooden clubfaces thicker, sturdier and harder.

What does .83 mean?
COR is measured by firing a golf ball from an air cannon at a fixed golf club head. COR is the ratio of the ball's rebound velocity divided by its inbound velocity. In other words, if a ball is fired at a golf club at 100 mph and the ball rebounds off the clubface at 83 mph, that club is said to have COR of .83 (or its outbound velocity is 83% of its inbound velocity). Old wooden clubs from the 1970's and 1980's had a COR in the .76 - .78 range.
Energetic Gradient Growth ImagePatent Chart Graphic

More distance, greater accuracy and better feel. Utilizing Srixon's Centre of Gravity technology the WS system with it's Tungsten Nickel Weights achieve maximum distance. Also with the weights placed at different positions depending on the loft, there is a squarer impact and greater accuracy is achieved. The shock absorbing material and sound rib structure ensures excellent feel and sound.

What you feel, is power.


Mr Yamaguchi, Srixon's former Senior Director of Product Development, found something entirely different. He believed that better energy transfer from club to ball came from more effectively matching the hardness of the clubface to the golf ball itself (in scientific terms a process known as impedance matching).


Golf balls at the time were considerably softer that golf clubfaces. Thus by "softening" the clubface to match the softer golf ball, Mr Yamaguchi discovered that energy was transferred much more efficiently to the golf ball. This led to the discovery that thinner clubfaces with variable thickness would produce a higher COR. In fact, this work was so revolutionary that Srixon was awarded a patent for this technology in 1990. It is to this technology that the modern high COR (both conforming and non-conforming) owe their basic foundation.
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