In his new role, Eastwood, 81, will meet with the Back9 brass once per quarter to go over programming and casting choices for the network, which is currently in talks with distributors and is slated to launch later this spring. Back9 executives declined to comment on the nature of those conversations.“He’ll be a big picture sounding board,” said Back9’s chief executive James Bosworth, who was an assistant pro at Pebble Beach in the mid-1990’s when he first met Eastwood. The pair remained in touch, and continue to play golf together. “It was natural to seek his advice,” Bosworth added, noting that Eastwood, along with his wife Dina, has been consulted and supportive of the Back9 concept since its inception some two years earlier.“There’s no better guy to go to for a golf media company.”
Eastwood is a longtime golfer who owns Tehama Golf Club in Carmel, Calif., and he is a part-owner of Pebble Beach Golf Links. [Photo: Eastwood waits to tee off at the Bing Crosby National Pro-Am in Pebble Beach in January 1974. Associated Press]
